Return of the Night of the Living Spokesmen
Even if a brand gets formal approval from a celebrity’s family or estate, that’s not the same as the actual individual giving the okay. “They don't get to make a choice about whether they want to be involved in these ads,” Irina Raicu, director of the Internet Ethics Program at Santa Clara University, told Marketing Brew. “This deprives people of autonomy...Shouldn't you have a right to decide how you're perceived, whether you're alive or after?”
Irina Raicu, director of the Internet Ethics Program at the Markkula Center for Applied Ethics, quoted on Morning Brew.