The Brain is the Next Platform—But Many Executives Aren't Ready
In the brain economy, trust isn't a PR asset. It's structural. And right now, many organizations are building on sand.
"I believe that one of the most important steps companies can take regarding this emerging technology is to act now, without waiting for regulatory clarity first," writes Guadalupe Hayes-Mota, director of bioethics.
"Treat neural data as categorically sensitive from day one—not because you are forced to, but because you understand that operating this close to the human mind demands a higher threshold of trust than almost any technology before it."
Guadalupe Hayes-Mota published in Forbes.
Mar 23, 2026