Markkula Center for Applied Ethics - Better Choices

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The Trust Project by Markkula Center for Applied Ethics at Santa Clara University

The Trust Project by Markkula Center for Applied Ethics at Santa Clara University

What Can Brand Publishers Learn from the Trust Project?

Her [Sally's] project, based at the Markkula Center for Applied Ethics, has been working with more than 75 news organizations around the world—including the Economist, the Globe and Mail, Mic, the Washington Post, the BBC, and the Daily Mailto come up with ways to help people distinguish between quality journalism and promotional content or misinformation.

Excerpted from an article about Brand Publishing in The Content Standard by Skyword. 

Ethics
media, commentary