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Markkula Center for Applied Ethics

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drawing of hands ordering online goods via cellphone

drawing of hands ordering online goods via cellphone

Your Customers Want to Love You; Don’t Turn Them Away

Ann Skeet, senior director of Leadership Ethics, quoted in Total Retail.

Commenting about a recent survey stating that 8% of consumers surveyed admitted to gaming online return policies, Ann Skeet, senior director, leadership ethics at Santa Clara University’s Markkula Center for Applied Ethics weighs in.

“What you’re describing is sort of what happens when we erode trust, people start to rationalize all kinds of behavior."

Ann Skeet, senior director of Leadership Ethics, quoted in Total Retail.

Ethics
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