Hersh Shefrin
Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University. He is a pioneer in the behavioral approach to economics and finance. The January 2001 issue of CFO Magazine lists Shefrin among the academic stars of finance. A 2003 article in the American Economic Review listed him as one of the top 15 economic theorists to have influenced empirical work. In 2009, Shefrin’s behavioral finance book Beyond Greed and Fear was recognized by J.P. Morgan Chase as one of the top 10 books published since 2000.
His books span the entire financial landscape, describing asset pricing (A Behavioral Approach to Asset Pricing, 2005), how behavioral ideas impact investment (Beyond Greed and Fear, 2007), risk management (Behavioral Risk Management, 2015), and corporate finance (Behavioral Corporate Finance, 2017).
Shefrin received a B.S. (honors) in economics and mathematics from the University of Manitoba in 1970; a Master of Mathematics from the University of Waterloo in 1971; and a Ph.D. from the London School of Economics in 1974. He also holds an honorary doctorate from the University of Oulu, Finland.
The press frequently interviews Shefrin as one of the leaders in the field of behavioral finance, and in February 2014 his work was profiled on BBC-TV.

Deep Behavioral Lessons From The Saga Of Sam Bankman-Fried
By Hersh Shefrin

The Psychology That Brought Down SVB Is Not Going Away
By Hersh Shefrin

Can Southwest Airlines Fix Its Systemic Weaknesses In The New Year?
By Hersh Shefrin

Blue Planet, And Climate Change: Taking Lemons And Making Lemonade
By Hersh Shefrin

Two Climate Moments of Truth Loom for Carbon Pricing Policy
By Hersh Shefrin

President Biden’s Policy Mistake About Carbon Pricing
By Hersh Shefrin

MY UNCLE, THE VISIONARY
By Hersh Shefrin

The Rise and Fall of WeWork
By Hersh Shefrin

Psychology Plays Key Role in Climate Change Debate
By Hersh Shefrin

Getting A Grip On This Yo Yo Stock Market
By Hersh Shefrin

What Made The Financial Crisis Go From Bad To Disaster?
By Hersh Shefrin

Playing Trade War Chicken
By Hersh Shefrin

Elon Musk’s Tantrum and Tesla’s Financial Challenges
By Hersh Shefrin

The Theranos Con
By Hersh Shefrin

How to Avoid Making a Bad Situation Worse
By Hersh Shefrin

Economics Nobel Prize Recognizes Behavioral Transformation of Economics
By Hersh Shefrin
