Michael Santoro : Ethics in the pharmaceutical industry : CNN
Professor of Management Michael Santoro was quoted by CNN about the ethics of Avanir Pharmaceuticals paying around 500 doctors to advocate for its drug Nuedexta. The piece was picked up by 78 different news outlets. Santoro states that these doctors are not serving their job as leaders, but rather they are being a part of a “sales force.” He refutes the idea that anyone would agree to pay doctors to promote a drug because they are “thought leaders.”
A quote from CNN:
Michael Santoro, a Santa Clara University professor and an expert in pharmaceutical industry ethics, said the use of doctors with these kinds of pasts is problematic, calling it a "scheme" used by the company to sell more pills.