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Leavey on AI: Professors Discuss the Use of AI in Entertainment Content Creation while Survey Reveals Insights Among Executives and Managers

Faculty explore uses of artificial intelligence and potential implications on business.

Moral Machines Series Brings Together Diverse Perspectives 

As part of its ongoing effort to examine the implementations and impacts of artificial intelligence, the Leavey School of Business has partnered with the Silicon Valley Leadership Group to produce an in-depth video series. The first episode in the “Moral Machines” series focuses on AI video creation and features moderator Peter Leroe-Munoz, general counsel and senior VP of innovation and tech at the Silicon Valley Leadership Group, along with Leavey professors Haibing Lu and Michael Santoro.

In the video (included below), Professor Lu discusses how AI is being used to create video content as well as how the technology is pushing boundaries in the entertainment industry. Professor Santoro examines the ethical and legal complications facing entertainment executives and the creative community. They are joined by Leavey alumna Tyshun Wardlaw, director and executive producer of Wardlaw Productions, who outlines the possibilities and challenges from an industry-expert perspective.

Leavey Survey Pulls Back the Curtain on Adoption

A recent Leavey-conducted survey of more than 400 executives and middle managers found that while 73 percent of respondents felt their organizations were prepared to address the challenges of AI, a smaller percentage, 57 percent, of individual respondents were comfortable with using AI in their current roles. 

The survey, conducted primarily among Leavey alumni and partners within Silicon Valley, identified data quality and accessibility; lack of skilled AI talent, privacy and security; and integration among the most significant challenges in implementing AI, while ethical and regulatory concerns, lack of appropriate tools, and resistance to change among employees ranking as less significant challenges. Interestingly, middle managers ranked the issues of integration and employee resistance significantly higher among perceived challenges than executives.

Respondents ranked cost reduction and operational efficiency as the no. 1 primary organizational goal for AI adoption, followed closely by improving the customer experience, accelerating innovation, and improving analytics to inform decision-making and resource allocation. Regarding where AI is currently being applied within organizations, respondents identified research and development, marketing, and customer engagement as the most significant areas, followed by customer service and support.

View the Survey Results

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