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The Board's Role in an Ethical Culture

Why the Character of the CEO is Paramount

Jim Balassone

Talk Is Cheap The Board's Role in an Ethical Culture from WMS media Inc. on Vimeo.

Board resolve can be critical to the development of an effective ethical culture -- defined as the values that inform the behavior toward the organization's stakeholders. Features of an ethical culture will be examined, along with its value to the bottom line, company brand and reputation. Examples of effective board involvement will also be explored, that still hold management responsible for operational execution and performance.

Jim Balassone, executive in residence at the Markkula Center for Applied Ethics, talks with Catherine Lego, board member SanDisk and Lam Research.

Oct 2, 2015

Ethics in the News

    How Ethics Serves Business Goals

    A board should ask itself: Does it optimize the bottom line? Is it legal? Is it ethical?