Scorpion Boots

Scorpion Boots Hits Amazon Prime: A Milestone for a Family-Inspired Brand and an Entrepreneurial Dream Come True

When Scorpion Boots owner and founder Jaqueline González immigrated to the United States from Guadalajara, Mexico at just 18 years old, she carried with her the work ethic, knowledge, and entrepreneurial spirit shaped by years of helping her parents run their shoe business in Mexico.

Jaqueline has always loved sales and has a natural talent for connecting with people. She shares that her passion for entrepreneurship is something that connects her to her youth and her heritage. She enhanced her entrepreneurial knowledge through MOBI courses provided by partners like the Latino Business Foundation Silicon Valley (LBFSV).

Today, only three years after launching Scorpion Boots, she has grown from selling shoes out of a mobile store in San Jose to offering her own branded work boots nationwide through Amazon Prime. Her journey is one of resilience, vision, community support, and the determination to make her dreams come true.

How it Got Started: Jaqueline’s entrepreneurial story began long before she started her business. Growing up in León, Guanajuato, Mexico’s footwear capital, she gained firsthand experience in export processes and shoe sales. When she immigrated to California, her first job was in a shoe warehouse, where she spent six years absorbing everything she could about inventory, customer needs, and operations. When the warehouse tragically burned down, she lost her job, but gained the spark that set her entrepreneurial journey in motion.

For years, she continued to work full-time while researching ways to access capital and slowly laying the groundwork for the business she envisioned. Her father’s nickname, Scorpion, inspired the name of her business, and now brand—an homage to her family, her roots, and her beginnings.

When she finally launched Scorpion Boots in 2023, she started with 120 pairs of shoes in her mobile store. She noticed that customers weren’t coming to her, so she went to them, following food trucks that served crews of men who relied on durable work boots. Her first year was dedicated to selling existing inventory, but by the second year she launched her own branded line. That’s when everything shifted.

How MOBI Helped: Entrepreneurship education and community have played a defining role in her journey. MOBI Partners like the Latino Business Foundation Silicon Valley (LBFSV), as well as MOBI itself equipped Jaqueline with the knowledge, confidence, and skills she needed to start and grow her business.

One of the MOBI sessions that stood out the most was the Controlling Costs session session, as it transformed her approach to pricing. “I always thought you just doubled the cost, but that’s not how you make a profit. MOBI taught me how to calculate fixed costs so I could budget correctly and avoid losing money,” Jaqueline shares.

Jaqueline is an entrepreneur who has taken matters into her own hands, finding ways and opportunities to make her dreams come true. She has completed two different MOBI courses: Más Allá de lo Básico: Herramientas Empresariales and Lanzamiento y Gestión Básica para Pequeños Negocios, which are customized MOBI courses with collaborator partners.

In addition to her MOBI courses, Jaqueline also participated in Santa Clara University's (SCU) 2025 Neighborhood Prosperity Initiative (NPI) cohort as one of the local businesses selected to partner with a team of SCU students. Through this Leavey School of Business elective course, SCU students serve as business consultants, collaborating with small business owners to identify and pursue business goals. Jaqueline and her student team focused on improving her online ordering and inventory systems—an experience she deeply values. “When I learned about NPI, I thought it was an amazing opportunity and hoped I would be lucky enough to work with SCU students,” Jaqueline shares. “After meeting with them, we quickly realized how well we worked together and how much we all cared about entrepreneurship. I am grateful for their support, dedication, and the vision they shared with me and my business.”

With new knowledge, new confidence, and growing community support, she continued expanding her business, now reaching new horizons and opportunities she once only dreamed of.

What’s Next: Today, Scorpion Boots has expanded far beyond its beginnings in San Jose. With a storefront, a mobile store, an online shop, a distribution center, and a team of four, she feels proud of how far she’s come.

And now, she’s celebrating a huge milestone: Scorpion Boots is officially available on Amazon Prime, making her products accessible to customers nationwide.

For Jaqueline, success is deeply personal: “I started from zero. Now I have my mobile store, my storefront, and my online store. I visualized it first, and then I took action. That’s entrepreneurship! Believing in your vision and bringing it to life.”

Her advice for aspiring entrepreneurs is simple but powerful: “Visualize it. Believe in yourself. If you can’t see it, it will be hard to make it real.”

Scorpion Boots continues to grow, grounded in heritage, community, and her unwavering belief in what’s possible. Learn more about Scorpion Boots through its website, and follow Jaqueline to keep up with what’s new on Instagram and Facebook.

About MOBI Partners: MOBI partners with over 120 educational institutions, community programs, NGOs, and other organizations around the world that use MOBI’s free entrepreneurial curriculum to meet the needs of their communities and participants.

Feb 23, 2026

Successes

Scorpion Boots