Marketing
Driving the Consumer Process
Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting products. Drawing from economics, psychology, sociology, and finance, it entails understanding the competition, connecting with customers, and building brand recognition.
We stay at the top of our field with a faculty equally steeped in research and professional experience. They’ll teach you the latest in web and mobile marketing as well as quantitative methods for gathering precise, useful data. You’ll have the chance to work on real-world projects for companies while learning to apply ethical business practices.
About our Programs
Development of students' decision-making and managerial skills are the major objectives of Santa Clara University's marketing programs, with special emphases in innovation, high technology, retailing, and digital marketing.
Undergraduate
As a marketing student, you will have the opportunity to apply what you learn in the real-world, working with local Silicon Valley companies on team projects or in individual internships.
Undergraduate
New Fall 2024–The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today.
Undergraduate
The Retail Studies Minor combines coursework and hands-on experience, with core classes in marketing, economics, data analytics, consumer behavior, and information systems.
The Leavey Difference
Marketing Faculty
Marketing faculty blend research, creativity, and strategy to examine how brands connect with people. Their work in digital marketing, consumer behavior, branding, and analytics equips students to make data-informed decisions and shape the future of customer experience.
CHAIR, ASSOCIATE PROFESSOR, MARKETING
Desmond (Ho-Fu) Lo
PROFESSOR EMERITUS, MARKETING
Albert Bruno
ASSISTANT PROFESSOR, MARKETING
Rebecca Chae
ASSOCIATE PROFESSOR, MARKETING
Xiaojing Dong
Beyond the Classroom
Get involved outside of the classroom! Join one of our student networks to participate in Santa Clara University’s finance community and to meet others interested in finance.
News in Marketing
As the Class of 2025 prepares to graduate, the Leavey School of Business is proud to honor five outstanding students who embody the values of leadership, service, and academic excellence.
We’ve all been there; you’re about to reach a new level of a video game, Venmo your landlord for rent, or find out if the guy in the rom-com gets the girl, and… your app crashes.
As climate change continues to accelerate, exacerbating natural disasters around the world, the call for sustainable action grows louder.
If you have any questions regarding marketing department programs and events, please contact the following individuals:
Undergraduate Marketing Program Admissions Inquiries: Jo-Anne Shibles, jshibles@scu.edu
All Other Inquiries: marketing@scu.edu