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Leavey School of Business Santa Clara University
Department ofMarketing

Munson, Michael

J. Michael Munson


B.S., 1967, MBA, 1968
University of Utah

Ph.D., 1973
University of Illinois, Urbana-Champaign.

Courses Taught

  • Consumer Behavior
  • Advertising Management
  • Industrial Marketing Management
  • Advanced Marketing Management

Research Interests

  • Measurement and application of personal values, involvement, attitude, and personality to marketing strategy and organizational behavior
  • Modeling sales-force selection
  • Technology transfer
  • Industrial purchase decision processes