Assistant Professor, Marketing
Rafay is an Assistant Professor of Marketing at Santa Clara University’s Leavey School of Business. He received his PhD from the University of South Carolina. His research interests are in consumer judgment and decision making, particularly related to time. His work has primarily looked at how individuals’ perception of time may be influenced, and how time perception may impact consumer patience and self-control. Rafay’s work has appeared in the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Experimental Social Psychology.