Santa Clara University

Leavey School of Business

Department ofMarketing

Selected Publications

Marketing faculty consistently publish in leading journals and industry publications.

Below you will find a list of selected publications from our faculty.

2021 Publications

The Path to Click: Are you on it?
Savannah Wei Shi and Michael Trusov
Marketing Science, 2021
Coordination and Organization Design: Theory and Micro-Evidence
Wouter Dessein, Desmond (Ho-Fu) Lo, and Chieko Minami
American Economic Journal: Microeconomics (forthcoming)

2019 Publications

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
Nathan Fong, Yuchi Zhang, Xueming Luo, Xiaoyi Wang
Journal of Marketing Research (2019)
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam
Journal of Marketing Research (2019)

2018 Publications

Video Content Marketing: The Making of Clips
Xuan Liu, Savannah Wei Shi, Thales Teixeira, Michel Wedel
Journal of Marketing Research (2018)

2016 Publications

The Double‐Edged Effect of Knowledge Acquisition: How Contracts Safeguard Pre‐Existing Resources
Giorgio Zanarone, Desmond (Ho‐Fu) Lo, Tammy L. Madsen
Strategic Management Journal (2016)
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi, Sangwon Lee
Journal of Marketing (2016)