All About Ethics Blog
Yik Yak: The Medium and the Message
Like most universities, Santa Clara has been immersed this year in Yik Yak: the good, the bad, and the ugly. This new social medium allows everyone within a particular geographic area—like a campus—to post their thoughts, or Yaks, anonymously. Other users can “upvote” the Yak, which increases its score, or downvote it; after five downvotes, the Yak disappears from the conversation stream.