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Guide to AI Ethics Literacy

A Guide to AI Ethics Literacy

A growing need, a growing list of issues, and a growing collection of resources from the Markkula Center for Applied Ethics

Curated by Irina Raicu and Subramaniam Vincent

Across industries and disciplines, across corporations, government agencies, and nonprofits, and across various roles within various organizations, many of us are being encouraged to use generative AI tools—or find ourselves using them, since they are increasingly baked into various products and services.

The effective use of generative AI requires a certain level of AI literacy. AI ethics literacy is a part of AI literacy. It helps developers build better products, helps users of such products make better use of them, and helps all of us understand how various tools impact us, and how societies are being reshaped by such uses.

Below is a list of AI ethics issues (not exhaustive, and likely to be updated as generative AI tools are deployed in novel ways in new contexts). For each of them, we have pulled together relevant materials (articles and video recordings) from the center’s website. We will add materials as Markkula Center staff and Santa Clara University faculty scholars continue to write and present events related to AI literacy.
  
We hope that engagement with these resources will generate a deeper and broader conversation.

Preface
1.     Environmental Impact
2.     Transparency
3.     Labor
4.     Socio-Economic Inequality
5.     Ethics of Deployment
6.     Social Life (with Chatbots)
7.     Moral Deskilling
8.     Anthropomorphism 
9.     Hallucinations / Accuracy / Truth 
10.  Bias (In and Out)
11.  Prediction
12.  Authenticity
13.  AI Slop
14.  Privacy
15.  Cybersecurity 
16.  Consciousness / Sentience
17.  AGI and Superintelligence
18. Effects on the Human Spirit

Preface

Using generative AI well requires a level of AI literacy. Without understanding both the technology’s affordances and its limitations, we cannot make good use of it. Without understanding (at least at a general level) how large language models generate what they do, we can’t decide when they are fit for the purpose. And without understanding the benefits and harms they might bring, and to whom, we can’t conduct the ethical analysis that should precede any technology’s adoption.

AI ethics literacy is the part of AI literacy that highlights the ethical issues related to the development and deployment of generative AI tools. AI ethics comprises more than privacy, intellectual property rights, bias, and job displacement (important issues with which many people are now more or less familiar). The many beneficial uses of AI are also, of course, a key part of AI ethics literacy, but those are often touted loudly by all the entities developing and deploying AI tools; to the extent that this compendium rings more of a cautionary note, it’s in response to the volume of the AI-related hype.

Amid the growing calls for AI literacy, we hope that this compendium will serve as a resource for developers, users, students, teachers, parents… in truth, for all of us who live in societies that are rapidly adopting generative AI.

Environmental Impact 

Overview

Video: AI’s Environmental Footprint—Development and Usage

Water

Video: AI and Water

Green AI 

Video: Greening AI

Energy

On AI and Leadership

Case Study: The Environmental Impact of Generating Images With AI

Business Implications

Video: AI and the Environment: Business Implications

From “Surprise and Delight” to “Startle and Dismay”

Regulation 

Video: AI, Regulation, and Environmental Law

AI for Sustainability 

Video: AI for Sustainability

Public Health

[Links to be added as articles, cases, videos, etc. get published]

Transparency

On AI and Leadership

Labor

Labeling, Augmenting, Evaluating Data

[Links to be added as articles, cases, videos, etc. get published]

Replacement/Augmentation of Human Work

Ethics Case: Sentio Ergo Sum 

Cheating 

Generative AI and a More Human Education, Part 2: Text

A Moral Panic: ChatGPT and the Gamification of Education 

Case Study: AI-Writing Detectors

Socio-Economic Inequality

[Links to be added as articles, cases, videos, etc. get published]

Ethics of Deployment 

ChatGPT and the Ethics of Deployment and Disclosure 

This is an Experimental Blog Post 

Case Study: Emotion Recognition and Smart Cities

Ethics Case: Open Source AI: To Release or not to Release GPT-2

From “Surprise and Delight” to “Startle and Dismay”

Social Life (with Chatbots) 

AI, Death, and Mourning - Markkula Center for Applied Ethics 

Can Chatbot Friendships Make us Happy?

Case Study: Chatbots and Agency

On Chatbot Psychosis and What Might Be Done to Address It

Moral Deskilling 

Video: Shannon Vallor: De-Coding our Humanity: Dignity and Fullness in the Digital Age

Anthropomorphism 

Can Chatbot Friendships Make Us Happy?

Case Study: AI, Death, and Mourning

Hallucinations / Accuracy / Truth 

Certainly, Here is a Blog Post

How Must Journalists and Journalism View Generative AI?

Case Study: AI-Writing Detectors 

Video: Shannon Vallor: The AI Mirror

How we can Protect Against Deceptive AI Political Ads

Bias (In And Out) 

On Biased Humans and Algorithms 

AI and the Pink Elephant in the Room

Prediction

Pride, Prejudice, and Predictions About People

Authenticity 

Authenticity in the AI Content Era Will not Come Cheap

On Recommendation Algorithms and What Makes Us Boring 

Case Study: AI, Death, and Mourning 

Perplexity AI vs Journalism: The Risks we Need to Anticipate

AI Slop 

[Links to be added as articles, cases, videos, etc. get published]

Privacy

Data Harvesting

Case Study: Emotion Recognition and Smart Cities 

Falling Flat 

Case Study: Crisis Data

Case Study: Prompt Privacy

Data Leakage

Case Study:  Prompt Privacy

Copyright

Generative AI and a More Human Education, Part 1: Art

Video: Generative AI Ethical, Legal, and Technical Questions

Cybersecurity

Agentic AI’s Cybersecurity Challenges

[Links to be added as articles, cases, videos, etc. get published]

Prompt Injection

[Links to be added as articles, cases, videos, etc. get published]

Data Leakage 

Case Study:  Prompt Privacy

Consciousness / Sentience

Case Study: Chatbots and Agency

AGI and Superintelligence

[Links to be added as articles, cases, videos, etc. get published]

Effects on the Human Spirit

Cura Personalis and Generative AI in Education 

Generative AI and a More Human Education, Part 2: Text

Video: Shannon Vallor: De-Coding our Humanity: Dignity and Fullness in the Digital Age

 


Image: "Datafication"/ Kathryn Conrad / Better Images of AI / CC-BY 4.0 

Jul 24, 2025
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