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“Meta seems to say that people won’t actually believe this, people will know that this is a joke or or an exaggeration, but there’s a concept called availability cascade – which basically says if you keep hearing the same thing over and over again, or in this case, see the same thing over and over again, you start to feel like there’s something there just because you’ve come across it so many times,” Raicu said.
“We know that it’s often very hard to debunk things, and often, the misinformation is spread much more widely than the debunking and efforts to correct it,” she said.
Part of the problem with combating the rampant misinformation spread, according to Raicu, is that companies haven’t invested enough in efforts to fight it.
Irina Raicu, director, internet ethics, quoted by Atlanta Black Star.