The Media Today
"Can you automate trust? The Trust Project is an international consortium of news organizations—including Google and Facebook—led by journalist Sally Lehrman and hosted at Santa Clara University’s Markkula Center for Applied Ethics. One of the project’s most recent initiatives was the development of “trust indicators” that a number of media outlets have agreed to add to their publications. Google, Facebook and Twitter have also agreed to use them."
Excerpted from an article in Columbia Journalism Review.