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Benefits of Remodeling Your Retail Store

Lincoln Watase, CEO and President of Yum Yum Donut Shops, answers the question, "What benefits were gained from your store refurbishment program?"

Refurbishing and remodeling stores was an easy decision. We saw right away an immediate increase in both store sales and profits, so we knew a remodel would pay for itself fairly quickly. In some cases, the cost of the remodel was recaptured in less than six months. Secondly, employee morale improved. Employees want to work in an environment that's attractive. That showed in their attitude with customers. So, all in all, it's been a very good program.