Marketing
In this session, you will learn how to use market research to identify your customers and how to reach them. You’ll explore the importance of your business name and logo, traditional marketing methods like signage and advertising, and digital strategies including websites, SEO, and SEM. (MOBI curriculum session.)
Advanced Digital Marketing Chapter 1
Digital marketing is a cost effective way to reach new audiences, build brand awareness, and drive sales through search engines, social media, websites, email, and mobile apps. Topics in Chapter 1 include an introduction to digital marketing, an overview of the marketing funnel, and specific digital marketing strategies to increase Awareness and Discovery, the stages at the top of the funnel. (MOBI curriculum session.)
Advanced Digital Marketing
Chapter 2
Utilize digital marketing strategies to turn prospects into paying customers and build loyalty. Topics in Chapter 2 focus on the Consideration, Conversion, and Customer Relationships stages of the marketing funnel. (MOBI curriculum session.)
Communication Tools
Chapter 1
Communication is essential for starting and growing a business. Chapter 1 of this session reviews key forms of communication, tools, and resources, including internal and external communication, email, smartphones, texting, video conferencing, social media, and online collaboration tools. (MOBI curriculum session.)
Communication Tools
Chapter 2
Communication is the foundation for any business, and it takes many forms and touches all your stakeholders. Chapter 2 covers computing platforms, the internet, artificial intelligence (AI), technology planning, and a list of Top 10 Do’s and Don’ts. (MOBI curriculum session.)
Customer Experience and Feedback
Learn how to create a customer experience process and to generate and use customer feedback to make your business stronger and more profitable. (MOBI curriculum session.)
Ecommerce
Ecommerce is the sale of products and services online and the fastest growing part of our economy. It allows even the smallest business to reach a large—or global—audience at low cost. In this session, you’ll learn if ecommerce is right for your business, how to collect payments, how to create a website, and how to sell through different channels. (MOBI curriculum session.)
Selling
In this session, the goal is to create a practical plan to attract new customers. We’ll start by focusing your sales efforts on likely buyers, define the sales process, and explore how to write a sales script. We’ll also introduce a monthly sales calendar and strategies to stay on track. (MOBI curriculum session.)
The Importance of Market Research
Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research.
Don't Launch Before Understanding the Market
Kumar R. Sarangee, Associate Professor of Marketing, discusses the importance of understanding the market before launching a product and the benefits of identifying your target market.
Building Relationships and Getting the Sale
Tips to make sure you are successful in sales and building those long-term relationships with your customers, presented by Christina Johnson, Strategic Solutions Account Executive and Business Development Consultant.
Do's and Don'ts of Social Media in in Business
Presented by Christina Johnson, Strategic Solutions Account Executive and Business Development Consultant. Focused on several mistakes that businesses want to avoid when developing their social media presence.
Knowing Your Target Market
Daniel Nathanson, Ph.D from UCLA Anderson Graduate School of Business answers the questions: What roles do feedback and test marketing play in a business start-up? Do you know your target market segment?
BusinessTown: Turning Your Idea Into a Business originally appeared on BusinessTown
An idea is not a business, but it can be. Find out how to turn a good idea into a real business through the process of ideation.
BusinessTown: Creating Your Perfect Elevator Pitch originally appeared on BusinessTown
What's your hook? Learn how to make someone care about your business in less than 30 seconds.
BusinessTown: Websites Need a Value Proposition & Call-to-Action originally appeared on BusinessTown
Find out how to design a Website that clearly states its purpose and highlights its benefits.
