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New Business Sales & Marketing Strategies

The Importance of Market Research

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. 

Don't Launch Before Understanding the Market

Kumar R. Sarangee, Associate Professor of Marketing, discusses the importance of understanding the market before launching a product and the benefits of identifying your target market. 

Building Relationships and Getting the Sale

Tips to make sure you are successful in sales and building those long-term relationships with your customers, presented by Christina Johnson, Strategic Solutions Account Executive and Business Development Consultant.

Do's and Don'ts of Social Media in in Business

Presented by Christina Johnson, Strategic Solutions Account Executive and Business Development Consultant. Focused on several mistakes that businesses want to avoid when developing their social media presence.

Knowing Your Target Market

Daniel Nathanson, Ph.D from UCLA Anderson Graduate School of Business answers the questions: What roles do feedback and test marketing play in a business start-up? Do you know your target market segment?

BusinessTown: Turning Your Idea Into a Business originally appeared on BusinessTown

An idea is not a business, but it can be. Find out how to turn a good idea into a real business through the process of ideation.

BusinessTown: Creating Your Perfect Elevator Pitch originally appeared on BusinessTown

What's your hook? Learn how to make someone care about your business in less than 30 seconds.

BusinessTown: Websites Need a Value Proposition & Call-to-Action originally appeared on BusinessTown

Find out how to design a Website that clearly states its purpose and highlights its benefits.