Skip to main content
Markkula Center for Applied Ethics

Doing Business in China

Cultural and Legal Issues

Jim O'Toole, senior business ethics fellow at the Markkula Center for Applied Ethics at Santa Clara University, explores doing business in China and the United States, with guest Leslie Yuen, CEO, Globalized Training. Major challenges for Chinese companies in the U.S. and vice versa, include understanding the local culture and playing by the rules. In terms of ethics, the U.S. has hundreds of years of business experience, while businesses in China really only started booming in the late 70's, adding to the learning and maturity "curve." With increased globalization, there will be more collaboration between China and the U.S. in the future. Yuen offers advice for U.S. businesses establishing themselves in China and examples of companies currently developing their businesses in both countries. He reviews criteria for success.

May 1, 2014