Marketing and Sales
Marketing and Sales for the Small Business
In order for a new business to succeed, it must have a sound marketing strategy in place before getting off the ground. Developing this marketing strategy can often be a struggle for new entrepreneurs, so be sure to check out this article for tips to help you get started.
How to Brand Your Business and Your Products
Branding your business and your products is a crucial step in separating yourself from your competition. However, developing a brand goes beyond simply choosing a name and a logo. Read this article for seven tips to help you create an identity for your business.
3 Brand Building Tips for Small Business Websites
Many new businesses rush to develop an online presence before first laying the necessary foundation. Santa Clara University Alumna Gabriella Sugranes shares three tips that will help small businesses avoid this mistake while building their online content.
Increase Business Success with Market Research
Market research can build closer customer relationships and increase chances of business success. Professor Kumar Sarangee shares two essential steps when it comes to getting market research right.
Keep Cash Flowing: 5 Ways to Secure Repeat Customers
People who already trust you and your brand are more likely to invest again in your products or services, making recurring customers one of the most efficient sources of ongoing income. Our guest blogger shares 5 ways small business owners can win repeat business.
