Internet Ethics: Views From Silicon Valley
Cookies and Privacy
A Delicious Counter-Experiment
Last month, a number of stories in publications such as Pro Publica, Mashable, Slate, and The Smithsonian Magazine covered an “experiment” by artist Risa Puno, who asked attendees at an art festival to disclose bits of personal information about themselves in exchange for cookies. ProPublica described the event as a “highly unscientific but delicious experiment” in which “380 New Yorkers gave up sensitive personal information—from fingerprints to partial Social Security numbers—for a cookie.” Of course, we are given no count of the number of people who refused the offer, and the article notes that “[j]ust under half—or 162 people—gave what they said were the last four digits of their Social Security numbers”—with that rather important “what they said” caveat casually buried mid-sentence.