Growing a business requires looking beyond day-to-day operations and making strategic decisions that support long-term success. In Growing a Business, you'll explore practical strategies for scaling your business, developing and motivating employees, using data analytics to make informed decisions, and evaluating opportunities for expansion to increase the value of your business. You'll also learn about capital allocation, franchising, buying businesses, global expansion, and succession planning and exit strategies to prepare your business for a future beyond you.
Students of the Growing a Business course have the opportunity to earn a Certificate of Completion and Digital Badge from MOBI and Santa Clara University by meeting the course requirements: passing the final exam with a score of 80% or higher and submitting the Student Survey at the end of the course.
Preview the sessions included in the Growing a Business course:
- Building Your Business, Not Just Running It (▶️)
- Managing and Motivating Employees (▶️)
- Data Analytics for Small Business
- Alternatives for Capital Allocation
- Growth by Duplication
- Vertical Integration
- Franchising Your Business
- Global Expansion
- Buying Businesses
- Buying a Franchise (▶️)
- Public Ownership
- Selling Your Business
- Preparing for Succession: Transferring Ownership of Your Business
