On Evaluating Social Media's True Contribution to a Nonprofit’s Mission
Our colleague Joan Harrington, the director of the center's Social Sector Ethics program, recently posted a concise article about the impact that social media can have on a nonprofit's reach, mission, donors and volunteers, reputation, and more. In "The Ethics of Social Media and Nonprofits," she calls for careful consideration and evaluation of the ways in which nonprofits use social media. "Working to fulfill a nonprofit’s mission." she reminds us, "is not only a legal duty, it’s an ethical one." She calls on nonprofits to "think about using social media in ways that truly engage the user, that ask for more than simple measures."