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MyOwnBusiness Institute

Business Location Criteria Table


Download: Site Location Criteria Table

Site Location Criteria

You can create your own "Site Model" to objectively evaluate locations for your business. Do this by assigning different values to the factors that are most important for your particular business. Then, each location can be evaluated against these measurements.

The following form gives you a methodical approach to evaluating the strengths and weaknesses of each potential location.

First, evaluate your site location for each factor on a scale of 1 to 10 (number 10 being the highest). Second, decide the importance of each factor to your particular business on a scale of 1 to 5 (number 5 being the most important).

Multiply the grade by the weight to determine the points for each factor. Add up the points to get a total score. Repeat this process for each site to gain an objective, comparative analysis.

Site Criteria Table


Grade 1-10

Weight 1-5


 Traffic count: cars or pedestrians


 Visibility access


 Proximity to competition




 Parking (include off-street parking)


 Condition of premises


 Proximity to customer generators


 Income level of neighborhood


 Population density


 Population age/age range


 Directional growth of area


 Area improving or deteriorating


 Crime/shoplifting rates


 Availability of qualified employees


 Labor rates of pay


 Supplier proximity


 Terms and rental rates


 Adequacy of utilities, gas, water


 Transportation accessibility


Total Points 



MOBI Spark


Download: Site Location Criteria Table


Site Location Criteria Download