Download: Site Location Criteria Table
Site Location Criteria
You can create your own "Site Model" to objectively evaluate locations for your business. Do this by assigning different values to the factors that are most important for your particular business. Then, each location can be evaluated against these measurements.
The following form gives you a methodical approach to evaluating the strengths and weaknesses of each potential location.
First, evaluate your site location for each factor on a scale of 1 to 10 (number 10 being the highest). Second, decide the importance of each factor to your particular business on a scale of 1 to 5 (number 5 being the most important).
Multiply the grade by the weight to determine the points for each factor. Add up the points to get a total score. Repeat this process for each site to gain an objective, comparative analysis.
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Site Criteria Table |
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Factors |
Grade 1-10 |
Weight 1-5 |
Points |
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Traffic count: cars or pedestrians |
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Visibility access |
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Proximity to competition |
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Zoning |
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Parking (include off-street parking) |
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Condition of premises |
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Proximity to customer generators |
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Income level of neighborhood |
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Population density |
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Population age/age range |
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Directional growth of area |
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Area improving or deteriorating |
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Crime/shoplifting rates |
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Availability of qualified employees |
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Labor rates of pay |
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Supplier proximity |
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Terms and rental rates |
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Adequacy of utilities, gas, water |
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Transportation accessibility |
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Total Points |
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Download: Site Location Criteria Table